This is my confession. I have to be honest with you. I always thought that the promotion of products has been a waste of marketing resources. Until I started my own business and changed everything!
I am a marketing director and former executive who frowned in the world goods and promotional products.
In 2008, he was fired due to budget cuts – the economic reality of the new millennium, right? – I started my own business selling software in the pharmaceutical field. It opened my eyes and once for the first time he faced trying to find out what are the activities of marketing, strategy and materials actually gain customers and new business.
Anyone who starts a business knows that when you start your own business you have to do everything yourself:
Answering the phone, photocopying, run books, build and maintain the site, file taxes, write reports, prices, clean the office – and at some place where a 24-hour operation day, you have to do what matters – making calls from customers and make a good impression.
I began to show in meetings with teeth Armed with sales pitches, presentations spiffy and carefully prepared for talks on prices. For four weeks, I made 100 sales calls. I do not close a sale. And every meeting I had this strange feeling that customers like me "cold." Yo, I was focused on business.
I was a marketing manager for so long that I forgot, it takes more to make a sale than words.
Then I realized when I was surfing the web for ideas and met Promotional products – I can not attend meetings empty-handed. I have to go back to the roots of commercial building in the right direction: building a relationship. And that is what it is.
Here I was calling this poor secretary of weeks to get my foot in the door – at least I can do is to make a sort of promotional products. And my name out there, at the same time.
"And the poor boy talk I'm bored with my sales? "I can improve my potential and their mood with a great promotional gift?
And that was all I needed. I am pleased that the world of product promotion has much to offer competitive prices. I spent a fraction of what I spend on glossy brochures and a 30-second television commercial filmed in some studies.
Two days later, a box with handles travel mugs, personalized glass beer bottle opener, shirts and hats were in the stage door of my office. The delivery was so fast.
Armed with the promotion of products and a new attitude, I spent the next month to call the customer perspective. I was determined not only the closure of the company, but to establish relations with the people I met.
After only five days on the road, I signed my first client to the company. It turned out that the customer was a big fan of Mexican food and I brought in these amazing personalized margarita glasses (hint: the secretary on the phone told me that his boss was a big fan of spicy tacos – I duly noted!)
Not only has this gift of advocacy, a perfect gift – for about $ 20, me and the client has initiated a great discussion which took a big dinner. A year later, a friend, and represents 30% of the turnover of my small business.
And started in a pouring margarita in a custom margarita glass.
I never frown on promoting new products!
DiscountMugs.com is a large distribution company based in Miami, Florida. They are web-based and factory-direct which allows them to keep prices lower than the rest of the competition. They also have a huge selection of promotional products from wine glasses and champagne flutes to martini glasses and tote bags. For more information visit DiscountMugs.com
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